Cockburn Central recorded 79 new patients, 293 inbound calls, and 3.03K website visits in April. Demand looked stronger than March overall, but the enquiry log still reads more like a mixed service-and-acquisition phone record than a clean net-new lead report.
April closed with 79 new patients.
That is 10 higher than March 2026 and matches the strongest month shown in Cockburn Central's recent history.
Phone demand stayed high and mostly captured.
The clinic answered 264 of 293 inbound calls, while first-time callers made up roughly half of April phone activity.
Lead reporting is still dominated by existing-patient activity.
25 of 32 logged enquiries sit in an existing-patient stage, so the April lead total should not be read as a pure new-acquisition figure.
Meta Ads
1
Tracked conversion from 1,452 clicks and $1,463.04 spend.
Google Ads
3
Cockburn Central campaign leads from 357 clicks and $3,613.87 spend.
Calls
293
Inbound calls across April, with a 90.1% answer rate.
Lead Mix
78%
Share of enquiries currently staged as existing-patient activity.
April showed stronger total demand, but it also made each channel's role easier to separate. Local search remained the biggest phone driver, Google Ads held the clearest high-intent search position, and Meta behaved more like a reach-and-traffic platform than a lead-volume platform.
Local discovery remained the main call engine.
236 of 293 inbound calls came through the GMB tracking line, so April phone demand was still being driven more by local-search visibility than by paid-call routing alone.
Search held the clearest commercial-intent role.
Cockburn Central search generated 357 clicks and 3 attributable leads. The demand was real, but non-brand traffic carried most of the cost burden.
Meta's April value sat higher in the funnel.
Meta generated 236,160 impressions and 1,452 clicks, but only 1 tracked conversion. April paid-social value was scale and traffic rather than high-volume lead capture.
April 2026 recorded 79 new patients. That is up from March 2026's 69, ahead of April 2025's 69, and above every other April shown in the historical view.
| Month |
2023 |
2024 |
2025 |
2026 |
| January | 51 | 29 | 62 | 64 |
| February | 62 | 3 | 50 | 71 |
| March | 76 | 30 | 79 | 69 |
| April | 74 | 62 | 69 | 79 |
| May | 79 | 41 | 72 | - |
| June | 47 | 53 | 60 | - |
| July | 100 | 69 | 41 | - |
| August | 65 | 67 | 54 | - |
| September | 64 | 84 | 79 | - |
| October | 59 | 92 | 81 | - |
| November | 41 | 93 | 61 | - |
| December | 28 | 54 | 51 | - |
April rebounded sharply from March.
The clinic moved from 69 new patients in March to 79 in April, making April the strongest month of 2026 so far.
April outperformed every other April shown.
April 2026 came in 10 patients above April 2025, 17 above April 2024, and 5 above April 2023. This was a standout April result for the clinic.
The 2026 opening stretch is running ahead of prior years.
January to April 2026 totalled 283 new patients, ahead of 260 in 2025, 263 in 2023, and 124 in 2024. April strengthened an already solid start to the year.
April includes 32 enquiries in the lead log. The more useful read is the shape of that mix: most recorded rows were tied to existing-patient activity, and almost all were attributed to Google Ads call-asset pathways.
Total Enquiries
32
All enquiries recorded for April.
Existing Patients
25
Rows currently staged as existing-patient activity.
Booked / Attended
3
Two booked enquiries and one attended enquiry were logged.
Main Source
29
Google Ads call-asset enquiries dominated the source mix.
Lead quality mix
Most logged April enquiries were staged as existing-patient activity rather than net-new opportunity flow.
Existing Patients
25 enquiries · 78%
Not Interested
3 enquiries · 9%
Appointment Booked
2 enquiries · 6%
Contacted but no Response
1 enquiry · 3%
Source split
April enquiry attribution was overwhelmingly concentrated in Google Ads call assets.
Google Ads Call Asset
29 enquiries · 91%
Google Ads Number Pool
2 enquiries · 6%
Facebook Ads
1 enquiry · 3%
Lead discussion
April's lead count should be read carefully, because the mix is telling a service story more than a net-new story.
Main quality issueExisting-patient rows dominate the enquiry picture
Main source patternGoogle Ads call assets are capturing nearly all logged rows
Practical readDemand existed, but the lead report still overstates clean acquisition volume
The April enquiry log supports the idea that Cockburn Central had strong inbound attention, but it does not behave like a pure new-lead report. It behaves more like a mixed call and service record, so the most useful business read sits in new patients, calls, and paid-intent performance rather than in the raw enquiry total alone.
April recorded 293 inbound calls. Most phone demand came through the GMB tracking line, nearly half of callers were first-time callers, and the clinic answered the clear majority of those calls.
Inbound Calls
293
Total inbound phone demand across April.
Answer Rate
90.1%
264 answered, 25 missed, 3 ringing, and 1 voicemail.
First-Time Callers
144
49% of inbound call activity came from first-time callers.
Avg Talk Time
2.2m
Average answered-call duration across April.
Call status mix
Most April phone demand was answered rather than lost at first contact.
Source mix
Local-search discovery remained the clinic's main call-volume engine.
GMB Tracking236 · 81%
Google Ads Call Extension51 · 17%
Number Pool6 · 2%
Landing-page call path
Tracked landing-page call activity still points back to the Cockburn new-patient offer page.
Tracked landing-page call sessions5
Linked pageNew Patient Offer - Cockburn
Practical readThe new-patient offer page remains the clearest paid call-entry page
April's call data confirms that Cockburn Central was not short on phone demand. The bigger business question is not whether people were calling. It is how cleanly that demand gets attributed and converted once it arrives.
Meta generated 236,160 impressions and 1,452 clicks in April, but only 1 tracked conversion. The April paid-social role reads more like broad awareness and traffic support than a primary lead engine.
Impressions
236,160
Strong upper-funnel visibility across the month.
Clicks
1,452
Average CPC of $1.01 from paid-social traffic.
Tracked Conversions
1
$1,463.04 cost per tracked conversion across April Meta activity.
Campaign breakdown
April Meta traffic was driven mainly by the rebate and veneers campaigns.
Glo Dental | EOY Rebate Campaign
739 clicks · $298.82 · 0 conversions
Veneers | CBO | APR 2026 Final
523 clicks · $806.40 · 0 conversions
Awareness | Omnipresence
152 clicks · $323.89 · 0 conversions
Glo Dental | Leads Campaign
31 clicks · $31.51 · 1 conversion
Spend share
Most Meta spend sat with the veneers push rather than the lead campaign.
Veneers Final$806.40 · 55%
Awareness$323.89 · 22%
EOY Rebate$298.82 · 20%
Leads Campaign$31.51 · 2%
Veneers Test$2.42 · 0%
Discussion
Meta's April value was scale, visibility, and traffic support rather than direct-response efficiency.
The platform clearly kept Glo Dental in front of a large audience, and it did so at a reasonable click cost for the amount of traffic delivered. That visibility matters because it keeps the brand and offer set active across the month.
What April did not show was strong tracked lead depth from Meta. Only the Leads Campaign produced a recorded conversion, so Meta's April story is best read as awareness and traffic support rather than a primary lead-volume win.
Cockburn Central's April Google Ads performance generated 3,296 impressions, 357 clicks, and 3 campaign-attributed leads. Search demand was active and commercially relevant, but acquisition cost remained high on the non-brand side.
Performance summary
Search visibility and click-through stayed strong through April.
Impressions
3,296
Cockburn Central search visibility across April.
Clicks
357
10.83% CTR at an average CPC of $10.12.
Tracked Leads
3
$1,204.62 cost per lead across Cockburn campaigns.
Total spend$3,613.87
Main engineNon-brand Cockburn Central search
Best efficiencyBrand search converted at a lower cost than non-brand
Campaign breakdown
Non-brand search carried most scale, while brand search was more efficient.
Non-Brand | Cockburn Central | Search
224 clicks · $3,039.88 spend · 2 leads
Brand | Cockburn Central | Search
133 clicks · $573.99 spend · 1 lead
Top Click Share
63%
Non-brand search delivered nearly two-thirds of April clicks.
Top Spend Share
84%
The same non-brand campaign carried most of April spend.
Brand CPL
$573.99
Brand search converted more efficiently than non-brand.
Non-Brand CPL
$1,519.94
Discovery demand was present, but it was costly to convert.
Discussion
Google Ads remained important for intent capture, but April efficiency still needs work.
The positive is demand quality. A 10.83% click-through rate and 357 clicks show that Cockburn Central stayed visible to people actively searching for treatment, and that search remained a serious source of high-intent traffic.
The caution is cost structure. Non-brand search carried most of the traffic and most of the spend, yet produced only 2 leads. Brand search converted more cheaply, so the April opportunity is not whether search matters. It is how efficiently non-brand search turns discovery into attributable outcomes.
April's tracked landing-page call activity still points most clearly to the Cockburn new-patient offer page. The other active offer pages remained part of the acquisition set, but they were not the clearest visible call-entry point in this month's data.
Landing-page activity
The clearest paid call path still points back to the new-patient offer page.
Tracked landing-page call sessions5
Primary pageNew Patient Offer - Cockburn
Other active pagesVeneers and Invisalign remained in the offer set
The April evidence still makes the new-patient offer page the clearest page to review when improving how paid traffic turns into calls, forms, and booked patient outcomes.
Active pages
Core pages supporting April acquisition activity.
Website traffic reached 3.03K visits in April, up 11% on the prior 30-day period. The mix stayed broad across paid, organic, referral, direct-style, and CPC traffic rather than depending on one source alone.
Traffic source mix
April traffic came from a broad acquisition blend.
Paid801 · 26%
Organic726 · 24%
Referral718 · 24%
Direct / none526 · 17%
CPC248 · 8%
Other8 · 0%
Traffic discussion
April visibility improved without becoming over-dependent on one channel.
Paid traffic was the single largest source, but organic and referral were close behind, which means traffic growth did not rely on one narrow acquisition path. That is a healthier shape than a month where one channel has to do all the work.
The practical read is positive: traffic grew and the patient result improved with it. The next performance question is not traffic supply. It is how much of that added attention can be pushed into cleaner attributable leads and booked demand.
April delivered 79 new patients.
That was the strongest month of 2026 so far and the best April shown in the historical patient table.
Website traffic grew to 3.03K visits.
April traffic rose 11% while staying balanced across paid, organic, referral, and direct-style sources.
The clinic still captured most inbound phone demand.
264 answered calls out of 293 meant April demand was mostly being handled rather than lost at first touch.
1
Separate acquisition demand from existing-patient activity more cleanly.
April's enquiry mix is still heavily weighted toward existing-patient call activity, which makes the headline lead total much less useful than the surrounding patient, call, and traffic data.
Why it matters: cleaner classification will make channel decisions easier to trust.
2
Protect the local-search visibility that is already driving most phone demand.
The GMB tracking line remained the dominant call source in April, confirming that local discoverability is still central to Cockburn Central's enquiry flow.
Why it matters: call volume is still leaning most heavily on local-search visibility.
3
Refine non-brand Google Ads around efficiency, not just scale.
Search demand was clearly active, but non-brand carried most spend while producing only 2 attributable leads. The April read points to an efficiency opportunity rather than a visibility problem.
Why it matters: search matters, but cost control needs to improve.
4
Use Meta primarily as a support channel unless lead attribution strengthens.
Meta delivered major reach and traffic volume, but only 1 tracked conversion. April suggests paid social was useful higher in the funnel rather than as the clinic's primary direct-response engine.
Why it matters: channel expectations should match the role each platform is actually playing.